“BlackBerry has all the time been identified for our robust technique,” chief exec John Chen informed the BlackBerry Safety Summit earlier this week – simply as a well-read funding weblog concluded that “with no significant shift, this firm (and inventory) will most likely carry on struggling”.
Chen’s phrases got here on the opening of the summit, the place the Canadian one-time handset behemoth tried to place itself (and its Cylance acquisition) as a critical contender within the world infosec market.
The agency wheeled out Gartner analysis director Rob Smith, who knowledgeable us that “all customers aren’t equal”. This was adopted by pulling the sheets off its Unified Endpoint Safety Answer for AI-powered Cybersecurity, claiming it “delivers safety and Zero Belief with a zero contact end-user expertise via a single console and gives the end-to-end answer with the broadest set of AI-based safety capabilities and visibility throughout cell, desktop, apps and other people.”
The brand new platform combines telemetry knowledge from endpoints, person analytics, and servers in your IT property, utilizing these to defend towards every thing from run-of-the-mill malware to crypto-jacking, insider threats, compromised person credentials, stepping on Lego, and stepping into an unusually chilly mattress at night time (a few of these will not be true).
Cute, now present me the cash
Whereas Blackberry was boasting about all of that, the Looking for Alpha funding weblog was poring over its most up-to-date quarterly financials. Gio Danisi complained that Cylance’s efficiency had been buried in the primary group outcomes slightly than damaged out, because it was in earlier reporting durations, nonetheless writing:
“In Q1, the corporate reported Software program & Service income at $156m (Non-GAAP), whereas in Q2, it was at $158m. A 12 months in the past, this income section (referred to as IoT and BlackBerry Cylance) totaled $185m. It is minus 15 per cent year-on-year: not a trigger for celebration!”
The BlackBerry could also be useless, however others are lining as much as take its place
Danisi additionally questioned aloud whether or not BlackBerry’s bumper quarter in licensing was a one-off, and if the corporate would be capable to repeat that outcome and maintain its progress. A fellow Looking for Alpha author acidly opined the identical day that it “seems that this latest quarter’s efficiency was a flash within the pan and that the remainder of its fiscal 12 months is anticipated to ship shareholders with destructive outcomes.”
In any other case the remainder of BlackBerry’s Safety Summit had comparatively little to draw the general public eye. A product launch is par for the course at these items, so the all-singing all-dancing UESS was in some methods totally anticipated.
Whereas the corporate did reveal analysis a few hitherto unidentified hacker crew it referred to as Bahamut, briefing solely chosen members of the press about that, risk intelligence analysis is just one manner during which an organization builds credibility on cybersecurity.
Within the UK market, BlackBerry has resorted to Excessive Court docket motion to forestall not less than one senior salesman from leaping ship – an uncommon however far-from-rare incidence. Maybe BlackBerry must focus extra on resurrecting its handsets. ®